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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about social media management, not a wider agency relationship. Too many people were involved, which made ownership unclear and slowed simple decisions. The main concern was social media management, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The early calls were mostly about separating urgent work from things that could wait. For social media management, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
After about 21 months, the work became easier to track without chasing several people. For social media management, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our social media management work in Dehradun, after 21 months, that is the one change I would make.
From my communications manager perspective, the direct update perspective shaped how I remember this social media management engagement in Dehradun. I would describe the social media management engagement as practical rather than flashy. Too many people were involved, which made ownership unclear and slowed simple decisions. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we had a clearer sense of what belonged inside the scope. Overall it was positive, though I would simplify one part of the review process.
Overall yes; the work was useful, though I would set expectations on review timings earlier. For social media management, I would first discuss the exact scope and working style. My direct update perspective from the social media management work in.
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