Moris Media Social Retargeting Review 2023-10-04 Client View

5-Star Review from Consumer Brand

Surat, India

Social Retargeting felt concise from my brand manager perspective in Surat; the part I remember most was the concise scope summary and clearer ownership. - Brand Manager

Service Type : Advertising & Paid Media
Tenure : 16 months

Posted : Wednesday, 04 October, 2023

Challenge Before Engagement

I wanted a second opinion before committing to another long engagement. I wanted a practical answer before committing more time to it. The brief kept expanding because every discussion added another idea. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The handoff was practical: what they owned, what we owned, and what needed a decision was made clear early. For social retargeting, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

What changed for me was simple: I could review progress without going through every small detail. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

Some explanations could be shorter for people who are not from marketing. That would suit our working style better. I would keep the rest of the process as it is For our social retargeting work in Surat, after 16 months, that is the one change I would make.

Overall Review Summary

From my brand manager perspective, the concise scope summary shaped how I remember this social retargeting engagement in Surat. I would describe the social retargeting engagement as practical rather than flashy. The brief kept expanding because every discussion added another idea. The handoff was practical: what they owned, what we owned, and what needed a decision was made clear early. What I liked most was that we stopped reopening the same decisions every few days. I would be comfortable working with them again. The strongest point for me was knowing what needed my decision and what did not.

Would You Recommend Moris Media?

For this kind of work, I would be comfortable recommending Moris Media. For social retargeting, I would first discuss the exact scope and working style. My concise scope summary from the social retargeting work in Surat is the reason for that view.