Moris Media Social Retargeting Review 2014-11-25 Client View

4-Star Review from Enterprise

Chennai, India

Social Retargeting felt orderly from my communications manager perspective in Chennai; the part I remember most was the orderly scope summary and clearer ownership. - Communications Manager

Service Type : Advertising & Paid Media
Tenure : 10 months

Posted : Tuesday, 25 November, 2014

Challenge Before Engagement

This started because our approvals kept circling back without a final decision. I was mainly thinking about social retargeting, not a wider agency relationship. I was unsure how much of the problem was communication and how much was execution. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For social retargeting, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

By the middle of the engagement, we had a clearer sense of what belonged inside the scope. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would separate urgent actions from longer-term recommendations more clearly. It is a small point, but it would save time. I would keep the rest of the process as it is For our social retargeting work in Chennai, after 10 months, that is the one change I would make.

Overall Review Summary

From my communications manager perspective, the orderly scope summary shaped how I remember this social retargeting engagement in Chennai. This started because our approvals kept circling back without a final decision. I was mainly thinking about social retargeting, not a wider agency relationship. As a communications manager, I cared more about whether the work reduced confusion than whether it sounded impressive. The first useful thing was the questions they asked before suggesting anything. By the end, I had more confidence saying no to activity that did not fit the objective. The value was there; I would just set communication expectations earlier next time.

Would You Recommend Moris Media?

I would recommend a discussion with them, particularly for teams that can keep approvals moving. For social retargeting, I would first discuss the exact scope and working style. My orderly scope summary from the social retargeting work in Chennai is.