Moris Media Social Retargeting Review 2015-08-21 Client View

5-Star Review from Startup

Abu Dhabi, United Arab Emirates

Social Retargeting felt honest from my founder perspective in Abu Dhabi; the part I remember most was the honest scope summary and clearer ownership. The working rhythm also. - Founder

Service Type : Advertising & Paid Media
Tenure : 19 months

Posted : Friday, 21 August, 2015

Challenge Before Engagement

I did not have a big brief. I mostly needed someone to tell me what was worth doing and what was not. At that point, Abu Dhabi was not the issue; getting the work organised was. The internal team was capable, but specialist decisions kept getting postponed. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. For social retargeting, they helped us get responsibilities and priorities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

Over time, there was less confusion around the next action. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

More flexible review slots would help when senior people are travelling. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our social retargeting work in Abu Dhabi, after 19 months, that is the one change I would make.

Overall Review Summary

From my founder perspective, the honest scope summary shaped how I remember this social retargeting engagement in Abu Dhabi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the social retargeting work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. It did what I needed without making the engagement heavier than necessary. The strongest point for me was knowing what needed my decision and what did not Speaking as a founder in Abu Dhabi, that is what shaped my final view.

Would You Recommend Moris Media?

I would use Moris Media again for a similar requirement. For social retargeting, I would first discuss the exact scope and working style My honest scope summary from the social retargeting work in Abu Dhabi is the reason for that view.