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Our problem was not lack of ideas. It was deciding which ideas deserved time and budget. At that point, Mohali was not the issue; getting the work organised was. I could see activity happening, but I could not tell which part was actually helping the business. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The first useful thing was the questions they asked before suggesting anything. For social retargeting, they helped us get priorities and audience into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.
The most noticeable difference was that our conversations became more specific and less repetitive. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
A simpler onboarding checklist would make the first week easier. The rest of the experience was manageable. I would keep the rest of the process as it is For our social retargeting work in Mohali, after 15 months, that is the one change I would make.
From my founder perspective, the balanced scope summary shaped how I remember this social retargeting engagement in Mohali. Looking back, the useful part was not one big moment. It was that the work became easier to track without chasing several people. The team was willing to narrow the work when needed, and that suited how I prefer to make decisions. No drama, just clear follow-up. The value was there; I would just set communication expectations earlier next time. The strongest point for me was knowing what needed my decision and what did not.
I would recommend them, with the suggestion that reporting and meeting cadence are agreed at the start My balanced scope summary from the social retargeting work in Mohali is the reason for that view.
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