Moris Media Social Retargeting Review 2016-10-20 Client View

5-Star Review from Technology Company

Abu Dhabi, United Arab Emirates

Social Retargeting felt specific from my product manager perspective in Abu Dhabi; the part I remember most was the specific timing summary and clearer ownership. - Product Manager

Service Type : Advertising & Paid Media
Tenure : 80 days

Posted : Thursday, 20 October, 2016

Challenge Before Engagement

I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. I could see activity happening, but I could not tell which part was actually helping the business. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The team gave us choices with reasons, so approvals became easier for our side. For social retargeting, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 80 days, the work became easier to track without chasing several people. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our social retargeting work in Abu Dhabi, after 80 days, that is the one change I would make.

Overall Review Summary

From my product manager perspective, the specific timing summary shaped how I remember this social retargeting engagement in Abu Dhabi. I would describe the social retargeting engagement as practical rather than flashy. I could see activity happening, but I could not tell which part was actually helping the business. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we had a clearer sense of what belonged inside the scope. I would be comfortable working with them again.

Would You Recommend Moris Media?

Yes, I would suggest speaking with them before deciding on an agency. For social retargeting, I would first discuss the exact scope and working style My specific timing summary from the social retargeting work in Abu Dhabi is the reason for that.