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We already had people handling day-to-day work, so I wanted specialist input rather than full outsourcing. The timing made it important to get the basics right quickly. Our earlier efforts were scattered across different people, files and conversations. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
They started by going through what we already had instead of asking us to rebuild everything. For social retargeting, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
By the middle of the engagement, we became better at separating urgent work from nice-to-have work. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my product manager perspective in Mohali, that was the change I noticed most.
One extra check-in during the first month would help on complex assignments. It is a small point, but it would save time. I would keep the rest of the process as it is For our social retargeting work in Mohali, after 35 days, that is the one change I would make.
From my product manager perspective, the practical timing summary shaped how I remember this social retargeting engagement in Mohali. We already had people handling day-to-day work, so I wanted specialist input rather than full outsourcing. The timing made it important to get the basics right quickly. As a product manager, I cared more about whether the work reduced confusion than whether it sounded impressive. Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. By the end, I could review progress without going through every small detail. Mere layi clarity important si; oh part theek handle hoya. I was satisfied with the experience.
I would recommend them to teams that want clear communication and can give timely inputs. For social retargeting, I would first discuss the exact scope and working style. My practical timing summary from the social retargeting work in Mohali is the.
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