Moris Media Social Retargeting Review 2014-07-27 Client View

5-Star Review from B2B Company

Jammu, India

Social Retargeting felt timely from my sales head perspective in Jammu; the part I remember most was the timely timing summary and clearer ownership. The working rhythm also. - Sales Head

Service Type : Advertising & Paid Media
Tenure : 23 months

Posted : Sunday, 27 July, 2014

Challenge Before Engagement

The timing was not ideal; we had a deadline coming up and several decisions were still open. My concern was whether an outside team would reduce the back-and-forth. The brief kept expanding because every discussion added another idea. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

We spent the first part of the engagement getting responsibilities clear, which saved time later. For social retargeting, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 23 months, we stopped reopening the same decisions every few days. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would prefer a shorter summary at the top of detailed reports. It is a small point, but it would save time. I would keep the rest of the process as it is For our social retargeting work in Jammu, after 23 months, that is the one change I would make.

Overall Review Summary

From my sales head perspective, the timely timing summary shaped how I remember this social retargeting engagement in Jammu. The timing was not ideal; we had a deadline coming up and several decisions were still open. My concern was whether an outside team would reduce the back-and-forth. As a sales head, I cared more about whether the work reduced confusion than whether it sounded impressive. We spent the first part of the engagement getting responsibilities clear, which saved time later. By the end, the work became easier to track without chasing several people. I was satisfied with the experience overall Speaking as a sales head in Jammu, that is what shaped my final view.

Would You Recommend Moris Media?

For this kind of work, I would be comfortable recommending Moris Media. For social retargeting, I would first discuss the exact scope and working style My timely timing summary from the social retargeting work in Jammu is the reason for that view.