Moris Media Social Retargeting Review 2020-12-27 Client View

3-Star Review from B2B Company

New Delhi, India

Social Retargeting felt timely from my sales head perspective in New Delhi; the part I remember most was the timely scope summary and clearer ownership. - Sales Head

Service Type : Advertising & Paid Media
Tenure : 13 months

Posted : Sunday, 27 December, 2020

Challenge Before Engagement

The timing was not ideal; we had a deadline coming up and several decisions were still open. My concern was whether an outside team would reduce the back-and-forth. Too many people were involved, which made ownership unclear and slowed simple decisions. The main concern was social retargeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

We spent the first part of the engagement getting responsibilities clear, which saved time later. For social retargeting, they helped us get source material and responsibilities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

By the middle of the engagement, we became better at separating urgent work from nice-to-have work. For social retargeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

One extra check-in during the first month would help on complex assignments. It is a small point, but it would save time. I would keep the rest of the process as it is For our social retargeting work in New Delhi, after 13 months, that is the one change I would make.

Overall Review Summary

From my sales head perspective, the timely scope summary shaped how I remember this social retargeting engagement in New Delhi. The timing was not ideal; we had a deadline coming up and several decisions were still open. My concern was whether an outside team would reduce the back-and-forth. As a sales head, I cared more about whether the work reduced confusion than whether it sounded impressive. We spent the first part of the engagement getting responsibilities clear, which saved time later. By the end, I could review progress without going through every small detail. The experience was mixed but useful enough for me to consider another project with clearer expectations Speaking as a sales.

Would You Recommend Moris Media?

There was enough value for me to consider another project, although I would start with a tighter scope My timely scope summary from the social retargeting work in New Delhi is the reason for that view.