Moris Media's 5-Star Review on Product Launch Strategy Experience

5-Star Review from Holding Company

Mumbai, India

Moris Media transformed our product launch into a standout success! Their expert guidance and strategic execution elevated our brand, driving impressive market impact from day one! - Chief Information Officer (CIO)

Service Type : Product Launch
Tenure : 3 Months

Posted : Wednesday, 21 April, 2021

Challenge Before Engagement

As a Chief Information Officer at a holding company, I was tasked with launching a renewable energy solution developed by one of our subsidiaries. The complexity of coordinating multiple stakeholders—ranging from regulatory bodies to investors and internal teams—made it a formidable challenge. While we had a strong product, we lacked a coherent strategy to communicate its value across different segments and channels. We needed clarity, coordination, and market traction, fast.

Solution Provided by Moris Media

Moris Media came in with a structured and well-defined Product Launch Strategy. They conducted comprehensive market research, analysed competing offerings, and helped us identify a distinct positioning for the solution. Their team developed targeted messaging for varied audiences—technical stakeholders, financial investors, and sustainability-conscious consumers—while overseeing content creation, ad placement, and digital campaign rollout. Every step was clear, collaborative, and strategic.

Impact or Outcome

Within the first eight weeks post-launch, we saw meaningful traction—early adoption exceeded internal forecasts by 18%, investor interest spiked, and policymakers began initiating exploratory conversations. Our digital presence was consistent and impactful across platforms. What stood out was the professional tone of the campaign and how each communication aligned with the overarching value proposition. The strategic execution delivered the visibility and credibility we needed for long-term growth.

Suggestions for Improvement

While the overall experience was excellent, we did encounter minor delays during the design approvals for social media creatives. Given the tight timelines around a product launch, faster turnaround for visual content would have helped maintain momentum. However, these were addressed quickly once flagged. More proactive timelines for creative iterations could further elevate an otherwise seamless execution model.

Overall Review Summary

As a Chief Information Officer overseeing a strategic launch, I found Moris Media’s approach refreshingly methodical and grounded. Their ability to manage complexity without losing sight of creative precision stood out. The entire journey—from market insight to audience engagement—was executed with care and strategic discipline. Moris Media didn’t just help us launch a product—they ensured it resonated across every critical stakeholder group.