Moris Media's 4-Star Review: Voice Search Optimization Insights

4-Star Review from Larger Enterprise

Phoenix, United States

Moris Media transformed our online presence with their voice search optimization. Our local visibility skyrocketed, driving traffic and engagement like never before! - Business Development Executive

Service Type : Voice Search Optimization
Tenure : 12 Months

Posted : Friday, 08 February, 2019

Challenge Before Engagement

As a Business Development Executive at a larger enterprise in the renewable energy sector, I noticed a disconnect between our digital presence and the way prospective customers were searching for services through voice assistants. We faced challenges in appearing in conversational queries and were missing opportunities to drive local engagement and program participation. Our internal marketing strategies lacked the technical expertise needed to adapt to voice-based search behaviours, especially in our local service regions.

Solution Provided by Moris Media

Moris Media conducted detailed keyword research with a specific focus on localized and voice-triggered queries. Their approach to Conversational Content Structuring included refining our FAQ sections, enhancing our schema markup, and aligning our content with common spoken phrases. The collaboration required technical coordination, but their structured methodology made it manageable. Their team paid close attention to featured snippets, ensuring we were well-placed for relevant searches made via voice assistants.

Impact or Outcome

Over the course of 12 months, we recorded a significant increase in voice-driven organic traffic and higher visibility on question-based search terms. Our FAQ pages began to show improved dwell times and engagement. Though it's early to draw a direct link to conversion lift, we’ve maintained strong positioning in voice-enabled search results for phrases like “Who installs solar panels near me?” The improvements have enhanced our role as a local resource in the renewable energy space.

Suggestions for Improvement

While the overall collaboration was positive, the technical onboarding—particularly around schema and structural changes—required more internal effort than anticipated. A more simplified breakdown for non-technical teams would have helped accelerate the process. Additionally, periodic updates on emerging voice trends could further elevate the service’s value. Faster feedback loops during testing phases would also support more agile implementation across dynamic content.

Overall Review Summary

As a Business Development Executive, I found Moris Media’s support instrumental in helping us evolve our content for the voice-first era. Their precise and data-driven approach to Conversational Content Structuring has positioned us more competitively in search. The collaboration demanded internal alignment but ultimately delivered measurable results in visibility and content relevance. It’s been a step forward in keeping pace with how users interact with search today.