5-Star Review from Public Company

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Moris Media transformed our product launch with strategic webinars that engaged and informed. Their seamless execution and expert guidance made all the difference. Highly recommend! - Chief Information Officer (CIO)
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    Service Type : Product Launch

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    Tenure : 3 Months

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Posted : Monday, 13 June, 2022
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Challenge Before Engagement

 

As Chief Information Officer at a publicly traded electronics company, we faced a complex challenge in introducing our smart home controller to a market that required more education than promotion. Our internal teams were adept at technical innovation, but translating that into compelling, consumer-friendly presentations—especially for B2B investor settings—was a persistent hurdle. We needed support that extended beyond basic event management.

Solution Provided by Moris Media

 

Moris Media brought in a strategic lens to our product rollout, focusing on structured demo sessions and webinars that blended clarity with substance. Their team didn’t just schedule sessions—they shaped the narrative flow, identified moderators who could bridge tech and layperson language, and rehearsed every element with precision. Their Digital Doctors also guided our internal team through contingency planning and technical synchronisation well in advance of each session.

Impact or Outcome

 

Our product webinars became more than just information sessions—they turned into structured, engaging platforms that educated both investors and early adopters. We saw increased retention through each session and post-webinar feedback indicated a better grasp of our product’s value proposition. Internally, the effort also improved alignment across departments, with engineering and marketing now more synced on messaging.

Suggestions for Improvement

 

While the planning was exceptional, there were moments where last-minute changes—especially related to content tweaks—felt a bit rigid in process. A slightly more agile approach to handling late-stage updates would make an already strong process even smoother. That said, none of these were deal-breakers given the overall quality and execution standards they maintained.

Overall Review Summary

 

As a Chief Information Officer managing the intersection of innovation and communication, I valued Moris Media’s ability to make our product story both accessible and technically sound. Their disciplined execution, combined with narrative structuring and audience-oriented moderation, elevated our product demos to a new level. Their Digital Doctors didn’t just plan—they refined our message to resonate clearly.

Would You Recommend Moris Media?

 

Yes, I would recommend Moris Media to any enterprise seeking structured, results-driven support for product demos and webinar management.

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