Moris Media's 5-Star Review for Google Lead Gen Campaign

5-Star Review from Startup

Pune, India

Moris Media transformed our lead generation strategy! Their expertise led to a 40% spike in qualified leads and a drop in costs. They truly create opportunities for growth! - Marketing Manager

Service Type : Lead Generation
Tenure : 3 Months

Posted : Sunday, 26 March, 2023

Challenge Before Engagement

As a Marketing Manager at a SaaS startup, generating a steady stream of qualified leads was proving to be a tough nut to crack. With limited internal resources and no prior success through paid ads, we found ourselves wasting time and budget without direction. We lacked a structured lead strategy and weren’t sure which keywords or audiences would work best for our niche offering. It was clear we needed expert intervention to align our marketing with tangible business goals.

Solution Provided by Moris Media

Moris Media conducted a thorough audit of our existing digital presence and implemented a focused Google Lead Generation campaign. Their team began with deep keyword research and took the time to understand our customer personas. They fine-tuned our ad messaging, optimised landing page content, and tracked performance daily. The Digital Doctors gave direction when none existed, ensuring every aspect—from creatives to bidding—was aligned with our goals.

Impact or Outcome

The campaign delivered impressive results. Over just three months, we saw a 40% jump in qualified leads. Our cost-per-lead dropped noticeably, and sales calls became more productive due to better lead quality. Internal feedback was overwhelmingly positive—one product manager even said they weren’t just generating leads, but real business opportunities. This was the first time our team felt that performance marketing was actually working for us.

Suggestions for Improvement

While the campaign was highly effective, response times during ad revision cycles could have been faster. There were instances where we needed urgent creative changes and had to wait slightly longer than expected. A faster turnaround on such time-sensitive updates would make the experience even smoother. That said, the team was always receptive and made improvements quickly once feedback was given.

Overall Review Summary

As a Marketing Manager, I found Moris Media’s team to be highly attentive, data-driven, and grounded in strategy. They didn’t just run ads—they created a full-funnel solution that actually delivered results. Their Digital Doctors gave our startup the clarity it lacked and helped us reach the right audience at the right time. It was one of the most collaborative and results-oriented engagements we’ve had to date.