Moris Media's LinkedIn Management for CFOs in Mumbai, India

5-Star Review from Chief Financial Officer (CFO)

Mumbai, India

“Moris Media transformed my skepticism into confidence, elevating my presence in Mumbai's finance circles with insightful strategies and impactful branding. Now, investors seek me out!” - Chief financial officer (CFO)

Service Type : Corporate Leadership & Executive Roles
Tenure : 2 Years

Posted : Friday, 17 May, 2024

Challenge Before Engagement

As a Chief Financial Officer, I always believed that numbers spoke louder than branding. The idea of building a personal profile seemed redundant for someone in a finance role. Despite being active in financial reporting and investment discussions, my online presence felt disconnected and static. I struggled to understand how platforms like LinkedIn could be used strategically for anything more than posting updates or achievements. I had no structured content strategy or public voice.

Solution Provided by Moris Media

Moris Media’s team approached my branding like an audit—structured, analytical, and completely aligned with the expectations of a finance professional. They began by refining my LinkedIn profile, identifying the right tone, and aligning it with the topics I frequently discussed in closed circles. They didn’t push irrelevant content but helped frame my financial insights into compelling narratives that resonated with my peers and stakeholders across the industry.

Impact or Outcome

Within the first six months, my network engagement improved noticeably. Over the course of two years, I became a recognised voice in Mumbai’s finance ecosystem. Several investors and strategic partners reached out referencing posts or articles I’d shared. What started as hesitation turned into a steady flow of recognition, with meaningful professional interactions increasing by nearly 40%. The branding became an extension of my leadership in the financial space.

Suggestions for Improvement

There were moments during the quarterly review phases where I felt more real-time data insights could have been included in the reporting of post-performance. While their approach was solid and thoughtful, a slightly more aggressive timeline for publishing financial content aligned with market developments could have added more topical relevance. That said, the overall coordination remained professional.

Overall Review Summary

As a Chief Financial Officer, I appreciated how Moris Media managed to speak my language—numbers, structure, and long-term value. Their ability to bring branding into the fold of financial leadership was both surprising and effective. I never felt out of place or pushed into trends that didn’t suit my industry. The experience over two years was well-paced, strategic, and truly reflective of my professional goals in finance.